Sunday, September 22, 2019
Retail Research Paper Example | Topics and Well Written Essays - 3000 words
Retail - Research Paper Example There are numerous retail organizations in the United States of America. Coach, Inc tends to deal with luxury leather based goods and is situated in America. It initiated as a small leather goods company and in the present times the company is popular for its ladies handbags as well as other items such as luggage, wallets, novelty accessories and briefcase among others. The main focus of the study is to comprehend the history of the chosen retail organization i.e. Coach, Inc. The study further progresses with the identification of the corporate stakeholders and responses to their issues. It will also attempt to offer the role of the retail industry in its social, economic and political setting. The domestic and the international ethics along with the ecological as well as natural resources affecting the company will be discussed in the paper. The retail industry might confront numerous social issues which need to be paid due attention. Therefore, the paper will try to throw light upo n the social issues faced by the company i.e. Coach Inc. The paper will endeavor to rate the industryââ¬â¢s overall social responsiveness and its accomplishments in the retail sector and will also attempt to rate the industry in terms of Saint Leo Universityââ¬â¢s core values. It will try to suggest changes that need to be made to be more in line with the core values of the Saint Leo University. History Coach Inc. was initiated in the year 1941 in the New York City. It was formed as a partnership named as Gail Manufacturing Company. Gail Manufacturing Company started as a family-owned business possessing that used to prepare small leather-based goods such as wallets as well as handbags. It was in the year 1946 when Miles Cahn as well as his spouse Lillian entered into the company. Both Miles Cahn and Lillian were the proprietors of the leather handbag producing company and they had good information regarding the leatherworks as well as business. It was by 1950s when Miles Cahn took over the business and operated it himself. During 1960s, Miles Cahn identified the different properties belonging to leather utilized for making baseball gloves. Miles Cahn recognized numerous ways of processing leather so that it can be made stronger as well as flexible. The company began preparing numerous handbags in order to complement the factoryââ¬â¢s small margin in wallet manufacturing. The brand name given to the purse was Coach. It was during the 1960s when Miles Cahn recruited Bonnie Cashin to work for Coach. Before joining Coach, Bonnie Cashin was a renowned fashion designer. This deal proved to be the most renowned business alliances. Bonnie Cashin was there in the company from the year 1962 to 1974 and thus made alteration in the design of the bags. It was during the mid 1970s when the manufacturing of the handbags was shifted away from New York City to some other place in the United States. It was during the same period when the name of the company was change d to Coach Products, Inc. The company recorded strong business during the 1970s as well as 1980s and the company as well evidenced good demand for its products, it initiated a mail order system. Gradually, the company restricted its sales to
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.